Measuring What Matters in Finance
We started roanaveduryo because too many businesses were flying blind with their financial progress. Numbers tell stories, but only when you know which ones to track and how to interpret them properly.
Our Story
Back in 2019, I was consulting for a growing tech company that couldn't figure out why their cash flow kept surprising them. They had all the standard reports, but no real insight into their financial momentum.
That's when I realized most businesses track the wrong metrics. They focus on static snapshots instead of measuring actual progress. Revenue is nice, but what about the velocity of your receivables? Profit margins matter, but how about the consistency of your cost management?
roanaveduryo grew from that simple insight. We help Canadian businesses build measurement systems that actually predict where their finances are heading, not just where they've been.
Today, we work with companies across Ontario and beyond, creating custom tracking approaches that turn financial data into reliable growth indicators.
The People Behind the Numbers
Our team combines deep financial expertise with practical measurement experience to help your business track what truly drives success.
Miranda Chen
Financial Analytics Director
Miranda spent eight years at KPMG before joining us in 2021. She specializes in building measurement frameworks that help mid-size companies identify financial patterns before they become problems. Her favorite project was helping a Hamilton manufacturer reduce their cash cycle by 40% through better progress tracking.
Priya Desai
Progress Measurement Specialist
Priya brings a unique background in data science to financial measurement. She creates custom tracking systems that turn complex financial data into clear progress indicators. Before roanaveduryo, she helped several Toronto startups build their first real financial monitoring systems.
What Drives Us
Practical Measurement
We don't believe in tracking metrics just because everyone else does. Every measurement system we build serves a specific purpose and helps you make better financial decisions.
Forward Focus
Historical reports are useful, but we're more interested in helping you understand where your finances are heading. Progress measurement is about momentum, not just snapshots.
Long-term Partnership
Financial measurement isn't a one-time project. We work with clients for years, refining and improving their tracking systems as their businesses evolve and grow.